Frames Pie is an eyewear selling e-commerce website from Pakistan inspired by India’s Lenskart. The website is developed with wordpress and woocommerce with the theme which was custom designed and developed from scratch. It was my task to achieve that. The brand coloring was pre defined and I always kept in mind about the industry they are targeting.
To lead the sales from it, the most important thing needed is the experience. For Eyeglasses the website is even from tricky to be made and it is entirely different from a standard woocommerce website because a lot of custom featured are needed to be added to the site. For example, an eyeglasses product need to have lens selection options along with an option to upload prescription or a way to handle that. There were many similar challenges in the development of the website.
Following are some of the view for the website: